Brand guidelines
LetzAI is built on contrast, geometry, and restraint. Use these marks and principles when representing the brand in press, partnerships, and marketing.
Download full brand kitLogo
Mark & wordmark
The L icon and LETZ.AI wordmark work as a pair or separately. Always preserve proportions, keep clear space around the mark equal to the height of the L, and place on high-contrast backgrounds only.
Color
Monochrome palette
The brand lives in black and white. Use pure ink and paper — not grays — for logos and lockups. UI may use opacity for hierarchy; the marks themselves stay solid.
Typography
Voice in type
Product and marketing surfaces use Inter for body copy. Headlines are light in weight with tight tracking; the wordmark uses a heavy, wide grotesque treatment — do not substitute a different face for the logo.
LETZ.AI
Creative intelligence for teams who ship visual work — calm, precise, and unmistakably LetzAI.
Name
How to write it
Use LETZ.AI when matching the wordmark or in formal lockups. Use LetzAI in running text, captions, and press copy. The name is always plain Latin characters — never add a diaeresis or other accents.
Correct
- LETZ.AI — wordmark, headlines, formal use
- LetzAI — body copy and conversational text
Incorrect
- LëtzAI — no diaeresis on the e
- Any spelling other than LETZ.AI or LetzAI
Usage
Do & don't
Do
- Use approved files from the brand kit
- Keep clear space around the mark
- Use black or white backgrounds for logos
- Scale the lockup proportionally
Don't
- Stretch, rotate, or outline the mark
- Recolor the logo or add gradients
- Place on busy or low-contrast photography
- Recompose or replace the wordmark letterforms
- Write “LëtzAI” or other non-standard spellings
Assets
Full brand kit
Logos, exports, and source files for press and partner use live in our shared Dropbox folder. For questions about co-branding or trademark use, contact the LetzAI team before publishing.
Download full brand kit